Ashley Furniture HomeStore Adelaide South Australia

Ashley Furniture HomeStore Adelaide South Australia

Ashley Furniture HomeStore Adelaide South Australia

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Ashley Furniture HomeStore Adelaide South Australia

Ashley Furniture HomeStore Adelaide South Australia

Update: 17/1/15:

The store opens on Saturday 17th January, 2015 at 9am. If you go and would like to offer some comments here afterwards then feel free to do so at the bottom of this page? A Facebook photo catalogue is on the Gepps X Home HQ page in this gallery.

Update 9/1/2015:

A post on the Gepps Cross Home HQ Facebook page suggests that the Ashley Furniture HomeStore in Gepps Cross might open during January.

Original post 20/11/14:

Ashley Furniture HomeStore Adelaide is coming! The Ashley Furniture U.S. web site boldly claims that they are “the #1 Furniture Store Brand in the World”. They currently have stores in the United States, Canada, Mexico, Central America, and Japan. They will be opening one here in Adelaide in December 2014.

Ashley Furniture Industries Inc. has its headquarters in Arcadia, Wisconsin but each Ashley Furniture HomeStore is usually locally owned because it is a franchise. The company has manufacturing facilities in Mississippi, Pennsylvania and California in the United States and also in China and Vietnam for international operations.

Brief history

The first HomeStore opened in 1997 in Anchorage, Alaska but the history of the company goes back to 1945. Since then they have donated several million dollars a year to local and national charitable projects and organisations in America.

According to US furniture giant to open first Australian store in December in Property Observer:

Ashley Furniture is owned by the Wanek family and is estimated to have a turnover of more than $US 3.5 billion ($4 billion) annually. The business was founded by 73-year-old billionaire Ronald Wanek, who is estimated to be worth $US1.97 billion by Forbes, and is currently led by son Todd Wanek.

The company’s most notable product line is the Millennium line. It is among the highest quality product lines they offer and attempts to recreate high quality European design and finish but at a lower price. This line has been followed by the New Millennium line.


Apologies but we must take a look at this issue so that people are forewarned. According to their web site, the wood used in the furniture is largely recycled wood and many of the finishings are water-based. Googling what they offer reveals all manner of quality issues suggesting that the furniture may only last 2 to 5 years depending on how the owner treats it. Some people have said on reviews web sites that it is “disposable furniture”. All of that may provide a hint as to what may be on offer in the Adelaide store.

You can buy similar quality, overpriced, furniture at other local discount furniture retailers who import from China. The difference is that you do not get the imitation high quality finish that looks expensive when it is not.

Particle board, hollow fibreglass legs, “leather” that cracks and peels within a year instead of aging like real leather, thin veneer marble stuck on MDF and similar woods, and so on. These are all what you may find if you Google the topic and then look at the furniture for yourself. The only way is to judge for yourself.

Rattle the back of a lounge and see if you can hear small stones used as padding. You might find other tricks have been used like some local retailers use here to keep the quality low but the price just high enough to profit from suitably. Certainly you should expect the prices to be typically overpriced for the quality, like everything in Australia. That way you will not be too surprised when you first go there.

In fact, you can already see the products and the prices now at LeCornu. They have been selling Ashley Furniture for a few years. Check it out there if you want to judge the quality and price for yourself before going to the new Gepps Cross store after it opens in December 2014? You may also see some of it on the nature strip in the western suburbs for hard refuse collection days? 🙂 Do not take my silly jokes or comments of people elsewhere online as gospel. I have some experience in buying discount furniture of questionable quality. However, you must judge for yourself up close and personal when you look at it because I am not saying with certainty that the quality is any worse or better.


The company name is often used by scammers pretending to be accounts personnel. They either ring or send scam emails trying to get credit card details or payments sent to private, residential addresses. Genuine invoices from the company explain where to send payments and the company does not use home-based or internet workers for this. These sorts of problems are not expected after the Adelaide store opens but it is something to be aware of in case. It mostly happens in America.

Ashley Furniture Gepps Cross opening hours

Mon-Fri: 9am-5:30pm
Thurs: 9am-9pm
Sat: 9am-5pm
Sun: 11am-5pm


Related site links

Address and map

Tenancies 2 and 3 at 750 Main North Road in the Gepps Cross Home HQ



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